The Plastic Challenge 2014

Plastic Challenge

The Plastic Challenge 2014 is underway and members of Borough Belles WI are taking part! As Emily talked about at our last meeting, there isn’t a closed system for recycling plastic and lots of it ends up in our sea which has a massive impact on the marine environment. As well as being a Borough Belle, Emily is a Sea Champion for the Marine Conservation Society and gave up plastic for Lent last year.

“Last year I was overwhelmed by the support from family, friends and the media. I raised over £700 for the Marine Conservation Society and got exposure on national TV and radio. Inspired by this, I’m encouraging Borough Belles to get involved in the ‘Plastic Challenge’ for Lent 2014!” says Emily.

Lots of people feedback how inspiring Emily’s talk was at February meeting and quite a few Belles are taking part in the challenge so we thought we would share more information about the challenge.

What is the challenge?

The plastic challenge is designed to help people shrink their plastic footprint during Lent. There are no rules with this challenge – the more plastic free you can live the better! It can be difficult to draw the line and decide what is completely ‘plastic free’. This is your own judgement call and there is no wrong or right answer! You may want to set your own rules and decide to completely empty the cupboards and start from scratch, or pledge not to purchase anything new, or not to throw any plastic away (i.e. re-use as much as possible).


What can you do?

Even if you don’t fancy living completely plastic free for the whole of Lent, there’s a whole host of ways you can reduce your use of single-use plastics. You can show your support by doing one of the following:

*Living plastic free for 1 week

*Living plastic free for 1 day

*Organising a plastic free meal

*Not using a type of plastic you use regularly (plastic bottles, plastic bags, ready meals, coffee cups/lids etc).


Join the online Plastic Challenge community: The plastic challenge blog, Facebook and Pinterest. And following the challenge on Twitter @emily4smith #plasticchallenge


Links: Blog –

Pinterest –


The WI has a great history of raising awareness about environmental issues and we are sure you can find creative and resourceful ways to live without single use plastic. Let’s inspire women all-round the country to use less plastic over the next few weeks!


We will sharing the experience of Belles taking part so watch this space. Good luck to all taking part!


More information can be found here: